Author Archives: jenniferneer

Back in October, we talked about your organization’s reputation and briefly talked about crisis management.  And because we only touched on crisis management, it’s time to make this a little bit simpler for you.  You can have all the plans in the world and be as prepared as all get out but… Let’s imagine thatContinue reading “Handling a PR Crisis Nightmare”

Remember when, in my very first blog post, I told you that this blog was part of a class project?  Each week, these blogs have been based on an assignment.  My goal has been to take that assignment and apply it to the non-profit/fundraising world as we know it. This week is a little bitContinue reading “Online Communication Ideas for your Organization”

There is a word going around right now that we are all hearing.  “Diversity” And rightfully so.  There is a lot going on right now in the world that is bringing to light the injustices that black, indigenous, and people of color are facing every day.  And in our organizations, it is important that weContinue reading “Diversity and your Organization”

I’ve written a lot about your organization but haven’t talked at all about your organization’s employees.  Specifically, how public relations is so important in the way you communicate with your employees.  Today is the day I do that. If there is anything that you take away from this article today it is this: Your organization’sContinue reading “Your Organization’s Best Ambassador”

So far we’ve talked social media, ethics, public opinions and a couple of other communications and public relations types of blogs.  That’s going to continue for just a little bit longer but today, I let’s talk about Fake News.  Fake news became a part of our modern world in 2016 from a little Macedonian townContinue reading “Fake News and Your Organization”

It’s one of those topics you don’t normally see on a blog.  Of course, you can find resources, I did and I’ll share, but why not come here so you can hear it from me in a language you can understand. At the beginning of the COVID-19 pandemic, it was all the rage to doContinue reading “Fundraising, Copyrights, and Fair Use”

In the world of fundraising, ethics is one of those topics we talk a lot about.  Every October is Fundraising Ethics month across the profession, so I apologize that this is just a little late.  There are classes, webinars, surveys on ethics types, and there’s even a new little thing called the Ethical Lens assessmentContinue reading “Ethics – The October Edition in November”

When you think about your organization’s reputation, what do you think the public’s opinion is?  Is it good? More specifically, do they believe you are fulfilling your mission?  Why?  Is there anything that could hurt your organization’s reputation? Let’s talk about that… It’s pretty clear that you want your organization to have a good reputation. Continue reading “Things to Know About your Organization’s Public Opinion”

This week let’s talk about the Public Relations (PR) Plan.  Now many of us know PR as the way we communicate with external forces to get word out about what our organization does.  In reality, it is the underlying piece of marketing and advertising we do and while, yes, we do depend on external forcesContinue reading “The Importance of a PR Plan”

Wouldn’t it be great to just open a blog and have a simple yes or no answer at the top of a blog to answer your question? If you trust me, here is the short answer. YES! Integrated marketing is perfect for your organization! After all, integrated marketing is the very simple (ha ha) processContinue reading “Is Integrated Marketing Good for your Non Profit?”